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2021 Marketer attitudes on CTV advertising

2021 Marketer attitudes on CTV advertising

The ongoing streaming boom ane changing viewer consumption habits have prompted brands marketers to spend more ad dollars on CTV and revamp their TV advertising throgh a digital lens.

To better understand where the industry stands in its CTV advertising journey, Innovid and Digiday surveyed more than 100 brand marketers and agency executives in April 2021.

Here's a snapchot of when and why they began investing in CTV, how they are measuring success, ad performance challenges they are tackling and how CTV fits into their omni-channel strategy.