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3 Must-Have AdTech For E-Commerce

3 Must-Have AdTech For E-Commerce

In the days and times of a multi-pronged approach through integrated campaigns, AdTech plays a big role to help e-commerce businesses effectively and efficiently manage their communication to generate higher output and better outcomes.

The e-commerce industry has been growing at a rapid pace, and the trend is expected to continue. By 2024, GroupM anticipates that sum will rise to $7 trillion, or 25% of retail sales, and reach $10 trillion globally by 2027.

This growth isn't just coming from new entrants into the industry—it's coming from existing players as well. This means that monetization is becoming more difficult as external funding becomes scarcer and companies are forced to evolve their models to keep up with changing consumer needs.

E-commerce has also revolutionized consumer engagement, and that could be part of what's driving this growth. It's not just about buying things anymore—it's about how you can connect with people and make them feel like you understand their needs better than anyone else does.

We have seen ecommerce businesses leveraging AdTech solutions such as:

· Native Video Advertisements

Native video units provided by AdTech platforms are designed to deliver a customized and high impact user experience.

The increased viewership of OTT content is prompted by affordable data packs and smartphone penetration. Considering most of the e-commerce shopping is concluded through smartphones, e-commerce players are leveraging Mobile Advertising to establish a connection with the new-age consumers. These simple, yet engaging, effective, and even interactive advertisements are becoming very popular owing to their success ratio.

· The rise of Mobile Ads

The increased viewership of OTT content is prompted by affordable data packs and smartphone penetration. Considering most of the e-commerce shopping is concluded through smartphones, e-commerce players are leveraging Mobile Advertising to establish a connection with the new-age consumers. These simple, yet engaging, effective, and even interactive advertisements are becoming very popular owing to their success ratio. According to a Twitter survey, 24% of the people plan to increase purchases of home appliances through mobile.

The contextual AI engine maximizes ad revenue with a true unified auction that brings the best of header bidding to mobile Web/ Amp / Apps. This helps in striking the right balance between revenue and user experience.

· Product recommendation widget

The product recommendation widget is one of the most popular tools for e-commerce websites. The widget drives page views, while engaging the users. With its ability to collect data directly, scan through enormous volumes in a very short span of time, and analyse it to gauge consumer behaviour, it is becoming increasingly popular. Besides audience discovery in reduced turnaround time, AdTech can also provide increased interaction with category/ products, leading to superior targeted recommendations. The contextual AI engine understands the users and relevant content using cutting-edge NLP algorithms to serve content recommendations that keep the users engaged on the brand’s platform. This also enables cross-selling across the platform.

Adlive helps in the seamless buying and selling of digital ads, eliminating the unnecessarily complicated processes to generate the maximum ROI.

By using AdLive, brands get an opportunity to place their product in a premium slot for the branding purpose, which translates to creating a new revenue stream. The brands get an opportunity to place their product in a premium slot for the branding purpose, which translates to creating a new revenue stream!