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3 Ways To Upgrade Your Cross-Screen Campaign

3 Ways To Upgrade Your Cross-Screen Campaign

The TV landscape is changing. What we watch, where we watch it, and how we use our devices to do so are all changing. With the rate at which the TV industry is evolving, it’s more important than ever for marketers to get ahead of the curve in both their strategy and approach to TV buying.

Cross-screen advertising is the future of TV, and as an industry, we need to support the tools and partnerships that enable cross-screen advertising from planning to buying to attribution. Here are some things to consider about demos, measurement, and choosing the right partner to deliver the results you’re looking for.

1. Find your audience: Whether you’re looking to reach a specific demographic or create brand awareness, CTV offers a number of unique opportunities to find the right viewers and target them with ads. As an industry, we need to support the tools and partnerships that enable cross-screen advertising from planning to buying to attribution.

2. Find partners you can trust: Advertisers are seeking out partners that can help them deliver on their goals and measure their success. With CTV, it’s important that you find someone who understands your business, is familiar with your goals and will help you achieve them. There are many different options available for buying CTV inventory—from publishers and networks themselves to agency trading desks (ATDs) or private marketplaces (PMPs). It’s important that you find someone who understands your business, is familiar with your goals and will help you achieve them.

3. Measure Your Metrics: You can’t optimize what you don’t measure! You should use tools like DAR to track all of the relevant metrics from your campaigns including impressions, viewability, completion rate, and other engagement metrics such as purchase intent or brand consideration

It's a new era of TV advertising. Viewers are no longer bound to their living rooms—they're watching on smart TVs, mobile devices, tablets or through set-top-boxes and antennas. And with this growing range of access points comes a staggering amount of granular audience data that can help advertisers target viewers with laser-like precision.

We know audience data is key, so we are directing our innovation toward creating streamlined solutions that help advertisers activate first- and third-party audience data, gain access to inventory and measure the performance of campaigns against KPIs.

With Adlive’s data marketplace, we are making it easier for advertisers to activate first- and third-party audience data, gain access to inventory and measure the performance of campaigns against KPIs. This will help them reach their target audiences across multiple platforms.

As the TV ecosystem converges, we are excited about what this means for our customers—and for the industry at large!