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A bold, epic action-packed ad that stars Bruce Willis as his character on DieHard, the motion picture.

A bold, epic action-packed ad that stars Bruce Willis as his character on DieHard, the motion picture.

Advance Auto Parts, a leading automotive aftermarket parts provider, debuted new advertising that heralds “DieHard is back.” Not only back, but bigger and bolder than ever. In an epic, action-packed two-minute film, created and produced during COVID-19 by The Marketing Arm, a Dallas-based creative agency partner for Advance Auto Parts, DieHard, the battery brand, and “Die Hard,” the motion picture, came together for the first time to deliver an entertaining message that demonstrates the power, reliability and durability of the DieHard brand.

Watch it here