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How ad-fraud undermines publishers and media buyers

How ad-fraud undermines publishers and media buyers

The exact numbers remain uncertain, but according to recent estimates from TrafficGuard/Juniper, the financial toll ad fraud levies on marketers may be as much as $3 billion a month.

While on a global scale brands are increasing their allocated budgets into digital advertising, this also means that the stakes are higher than ever when it comes to ad-fraud and brand-safety ! Some recent reports indicate that ad-fraud could be responsible for up to $455 billion revenue loss this year alone.

The good news is the global ad fraud rate are improving. Publishers and media-buyers can equip themselves with the state-of-the-art programmatic technology that offer private marketplaces and therefore, safe environments.

(Source)