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Adtech Prime : Flash News November 12th

Adtech Prime : Flash News November 12th

  • TheViewPoint Becomes VlogBox’s Tech Partner For Enhancing CTV Inventory Monetization And Reporting : TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with VlogBox, a global video content distribution and monetization platform, that helps content creators, distributors and resellers.(read more)
  • How 5G and immersive experiences are changing live event participation: Immersive technology is gaining broad appeal and entering the mainstream, with the introduction of 5G networks coming along at the ideal time to infuse new and exciting opportunities into events both right now and well into the future.(read more)
  • 6 critical ideas shaping the future of streaming: Media, marketing and tech leaders share their wisdom on what’s next for CTT, OTT and the TV advertising market (read more)
  • Humaning' is the latest marketing buzzword, thanks to mondelēz : The snack maker outlines a new approach focused on human connection (read more)
  • Moving to a new mentality’: Marketers, media buyers focus on near-term planning to continue for the foreseeable future:For months now, marketers and media buyers alike have been focused on near-term rather than long-term planning. That mindset is likely to continue for the foreseeable future. (read more)
  • Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands: World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group.(read more)
  • Demandbase Releases Revamped B2B Marketing Platform Using Tech From Its Engagio Deal:On Tuesday, Demandbase released a new version of its platform called Demandbase One, which combines its existing marketing automation and account-based marketing offerings with inbound B2B marketing capabilities from Engagio (read more)