Connected TV (CTV) is a significant opportunity for advertisers and brands to truly reach the right engaged audiences with the right message.
Screen content consumptions has dramatically changed in just a few years. Advertising is adapting and this results in a whole new world of opportunies and challenges for advertisers...
There are some key ways ad tech platform can truly help media buyers and sellers tap into the full potential of CTV :
- Apply programmatic methods
- Frequency capping
- Increase responsiveness