You've successfully subscribed to Adlive Content Hub
Great! Next, complete checkout for full access to Adlive Content Hub
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
Advertising and social media face fresh trust issues amid global crisis

Advertising and social media face fresh trust issues amid global crisis

Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be remedied?

Earlier this week, Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms.

The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect.

https://www.thedrum.com/news/2020/05/15/advertising-and-social-media-face-fresh-trust-issues-amid-global-crisis