2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains relatively stable and more growth is expected for 2021 for majors digital. A notable difference between traditional and digital media ad spend however is to outline. Indeed, increased audience time spent is driving more ad spend to Digital.
In a recent IAB report, 98% agencies reported they will increase their video ad spend in 2021. They not only see video as a secondary touchpoint to TV, but also as a fantastic way to scale up digital campaigns.