You've successfully subscribed to Adlive Content Hub
Great! Next, complete checkout for full access to Adlive Content Hub
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
Amazon and Adtech : A matured market

Amazon and Adtech : A matured market

The adtech market is changing and becoming mature for Amazon. The US firm is creating new ad formats and new targeting and metering features. Marketers are now taking a more measured approach by testing the return on their Amazon ad spend.

Kevin Packler, Vice President and Director of Amazon Services at Tombras Group (Advertising Agency) told Digiday, “Year-over-year growth rates have slowed down, in line with what you expect from a platform. maturing form “.

Far behind a certain duopoly …

In its report on the first quarter results, Amazon said its revenue for the “other” category, primarily advertising, was $ 2.7 billion, a 36% year-over-year increase. the other. However, Amazon is still far behind the duopoly Google – Facebook. With 8.8% of total spend on digital ads, it does not carry weight with the 59% that weigh the two giants.