At Apple’s Worldwide Developers Conference in June, the company announced it would soon require developers to disclose their app’s privacy practices to customers via new, glanceable summaries that appear on their apps’ product pages on the App Store. Today, these new app privacy labels are going live across all of Apple’s App Stores, including iOS, iPadOS, macOS, watchOS and tvOS.
On the developers’ side, Apple began requiring developers to submit their privacy practices with the submission of new apps and app updates. However, it hadn’t begun to publish this information on the App Stores until today.
The new labels aim to give Apple customers an easier way to understand what sort of information an app collects across three categories: data used to track you, data linked to you and data not linked to you. Tracking, Apple explains, refers to the act of linking either user or device data collected from an app with user or device data collected from other apps, websites or even offline properties (like data aggregated from retail receipts) that’s used for targeted advertising or advertisement measurement. It can also include sharing user or device data with data brokers.