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Apple Offers In-Store Experience Online and It's Incredible

Apple Offers In-Store Experience Online and It's Incredible

The Apple Store is a unique place. Under normal circumstances, walk into any of the more than 500 stores around the world, and it isn’t just about gadgets and laptops and accessories. I’ve been in a few dozen, including at least a half-dozen of the company’s flagships, and there’s just something special about the experience. 

Actually, it’s all about the experience–from the sold maple tables, to the rows of iPhones and iPads and Apple Watches. It’s easy to forget how strange the Apple Store was when it first launched–especially the Genius Bar, which completely changed the way we service our devices.