A host of advertising and social media firms raised concerns about the introduction of anti-tracking features in iOS 14 and other Apple platforms like Safari 14. However, reality has reportedly been even more stringent than they imagined. Rocco Strauss, an internet equity research analyst at Arete Research, argues that a “clarifying FAQ is much stricter than the ad-tech industry expected and think efforts will shift to boosting the opt-in rate, and developing contextual targeting.”
