You might not be able to celebrate Cinco de Mayo at a bar or restaurant this year, but brands are trying to make it easier to have your own social distancing-approved celebrations with new digital campaigns and virtual events. Tequila and food brands are leveraging social media to not only teach consumers how to make their own margaritas or Mexican eats at home, but also to support the restaurant and bar industry, which has been devastated by the pandemic.
Digital events supporting hospitality workers
Patrón is taking the celebration digital this year, opening a Virtual Bar to raise money directly for bartenders as well as charities that support hospitality workers. On May 5, the tequila brand will host a five-hour session on Instagram Live featuring 20 bartenders across the U.S. crafting easy-to-make margaritas at home.