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Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads

Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads

Facebook advertisers may spend a lot of money trying to come up with new kinds of ads for games and other apps, but it can be very hard to beat the best-performing video ad (known as the control video) on the social network.

Consumer Acquisition CEO Brian Bowman spoke about this at our GamesBeat Summit 2020 event. Game companies can do a great deal of testing on their own, but running lots of variations of ads in a statistically significant way isn’t cheap, with every single ad variation costing $20,000. Most clients can’t afford that, but Consumer Acquisition can do testing for $200 per ad in the U.S. and $20 internationally.

https://venturebeat.com/2020/04/28/brian-bowman-why-its-so-hard-to-beat-the-automated-control-video-ads-in-facebook/