Can Covid-19 force adtech reset as media buckles under financial strain?

The current pandemic is magnifying pre-existing flaws in adtech. From systemic inefficiencies to limited oversight, to a value-draining lack of context around ad placements, the news media is wrestling with providing crucial coverage against a significant revenue shortfall.

Recently, execs from news body Newsworks, news ad collective the Ozone Project and media buying agency Mediacom, talked The Drum through how solutions are forthcoming and are being accelerated by the sudden need for a fix.

https://www.thedrum.com/news/2020/04/27/can-covid-19-force-adtech-reset-media-buckles-under-financial-strain