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Can Facebook Gaming take Twitch’s advertising crown?

Can Facebook Gaming take Twitch’s advertising crown?

Facebook has made its biggest move yet in the lucrative world of live game streaming with the launch of its new ‘Gaming’ app on the Android Play Store. With ample opportunities to monetize, I’m going to go out on a limb and say this will be one of the apps Facebook has created in the last 10 years that may be successful.

The app allows users to play casual arcade-style games with friends but, as with most things Facebook, it is aimed at connecting users through creating and watching live gameplay – a sector currently dominated by Amazon’s Twitch and Google’s YouTube.