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Consumers do use digital ads as guidance for shopping

Consumers do use digital ads as guidance for shopping

According to a recent study, consumers are not only accepting, but also welcoming help and guidance from brands when it comes to online shopping. Especially now that the multichannel shopping experience is becoming a smarter, more thoughtful  experience to consumers.  Creating the right digital ads to help shoppers determine what to purchase or which products, brands and services they are likely to love (based on context clues and audience groups/targeting for example) is now a necessity for all sides. This trend is also definitely continuing in 2020 and beyond.  

This is why maximizing contextual targeting and context-driven optimization is essential. It will ensure your ads and content find your target shoppers. Make your consumers’ shopping job easier. Don’t just meet them at their needs; anticipate them.

The Stats:

  • 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for (Facebook).
  • Half of all shoppers polled experienced some difficulty knowing what to buy for others, highlighting the need for discovery aides-especially during the holidays (Facebook).

(source)

Half of all shoppers polled experienced some difficulty knowing what to buy for others, highlighting the need for discovery aides-especially during the holidays