Creating a better ad experience for consumers can be accomplished by making ads more relevant.
Delivering relevant video advertising starts with reaching the right audience, but it doesn’t end there. Selecting appropriate media types and delivering effective creative are also key to making campaigns more relevant.
The former requires flexible and automated planning for a world in which audiences are converging across screens. The latter also demands flexibility. Advertisers report creative versioning, or switching campaign creative in‐flight, has become a greater priority since the COVID‐19 pandemic.
When we look to the future of video advertising, it’s about using data to understand when, where, and how to reach consumers amid shifting media habits and an endless availability of content.
Most important steps to delivering a relevant video ad experience and the percentage completing each step very effectively
For advertisers worldwide, the most important steps to delivering a relevant video ad experience are Reaching the right audience, Delivering effective creative and Selecting media type.