According to Advertiser Perception studies tracking advertising trends during the pandemic, while U.S. advertiser and agency executives report decreasing overall advertising spending, OTT/CTV is among the media platforms benefiting when new budget is added, or money is being reallocated. Social media is getting the most new dollars (64%) report adding new budget in that channel), but OTT/CTV, at 43%, is neck-and-neck with linear cable TV (43%) and digital video (44%).
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