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CTV/Streaming taking bigger role in 2020 Ad plans

CTV/Streaming taking bigger role in 2020 Ad plans

According to Advertiser Perception studies tracking advertising trends during the pandemic, while U.S. advertiser and agency executives report decreasing overall advertising spending, OTT/CTV is among the media platforms benefiting when new budget is added, or money is being reallocated. Social media is getting the most new dollars (64%) report adding new budget in that channel), but OTT/CTV, at 43%, is neck-and-neck with linear cable TV (43%) and digital video (44%).

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