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Digital Ad Fraud Service White Ops Acquired By Goldman Sachs

Digital Ad Fraud Service White Ops Acquired By Goldman Sachs

Digital ad fraud mitigation service White Ops has been acquired by Goldman Sachs’ Merchant Banking Division, in partnership with ClearSky Security and NightDragon.

Terms of the deal were not disclosed, but the companies said they were acquiring the company from its previous investors, including Paladin Capital Group, Grotech Ventures and other unnamed shareholders.

The deal follows an initial investment by Goldman Sachs and ClearSky earlier this year.

Prior to the sale, eight-yer-old White Ops reportedly raised more than $30 million to date.

White Ops’ sophisticated invalid traffic detection and filtration (SVIT) services for desktop, mobile web and in-app ad fraud are among the suppliers accredited by the Media Rating Council.

According to an ad fraud benchmarking report conducted with the Association of National Advertisers last year, White Ops found it was trending downward thanks to greater vigilance and mitigation by services like White Ops.

(source)