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Digital Out Of Home is now the 2nd fastest growing advertising medium

Digital Out Of Home is now the 2nd fastest growing advertising medium

According to IAB Europe, Magna, GroupM, and local Industry bodies, Digital Out Of Home Advertising is now the second fastest growing advertising medium - trailing only the mobile internet- and is predicted to account for over 30% of Out Of Home revenue in some mature markets. That will be achieved through a Compound Annual Growth Rate (CAGR) of 13.7% for DOOH between 2018-24 (this compares to a CAGR of 0.5% for traditional OOH over the same period.

Some of the advantage of Digital Out Of Home compared to traditional OOH are :

- Hyper Targeting - More ability to target via demographic, geographic, income group etc. Visuals can also be adapted to context and audience.

-Greater Impact - Allows reach content and interactivity with full motion video, real-time content, social media engagement, syncing and touch screen interactivity, AR, mobile to screen and gesture.

-Flexibility / Real Time Creative - Allowing content to in effect be created and edited in real time in response to data triggers in any and every site location.

-Cost Saving and More Sustainable - No production cost and lower technical fees. No materials required so not wastage of materials.