A music streaming service owned by Chinese entertainment giant Tencent, Joox was launched in 2015 and amassed over 50 million downloads in 2017 and recorded over two billion streams in the same year.
Its audience base primarily comprises users from Asia (excluding China) – specifically in Hong Kong, Indonesia, Malaysia, Myanmar and Thailand. The platform has also established its presence in South Africa, the brand’s first non-Asian market.
Available as an app accessible from mobile and desktop, the platform is a freemium service with a library of about 30m songs that are free, some songs are only available for premium users. There is a wide range of songs available across different languages to cater to the local market, apart from English songs.