Tips & Tricks

Header Bidding optimisation strategies to be followed by publishers

Initial implementation of Header Bidding gave rise to increases in revenue that ranged from 35% to 60%. This is made ...

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A challenge for the New Year: how to explain header bidding to my grandmother…

While everyone is gently recovering from the diverse excesses of the festive season and a good part of Adlive Technol...

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How Adlive Technology offers automated onboarding thanks to “Appy”, its Publisher Manager.

Since the beginning of the year 2018, we have interacted with more than one thousand customers and publisher prospect...

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The challenges of publishers with integrating “supply path optimization” algorithms with DSPs.

Established by several market DSPs, “Supply Path Optimisation” (SPO) is the new fashionable word in the adtech market...

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Adtech supervised end of first term test before the Toussaint holidays

Adtech is an amazing universe which is characterised by an unhinged rhythm of innovation with more than 10.4 billion ...

Tips & Tricks

Server-side Header Bidding explained by Adlive – S2S

Presently, we all know that Header Bidding has become a big priority in programming and the solution is the most prof...

Tips & Tricks

4 Factors to consider before the implementation of Header Bidding

Now you are convinced beyond doubt that the implementation of Header Bidding is the best solution to increase your re...

Tips & Tricks

Header Bidding optimisation strategies to be followed by publishers

Initial implementation of Header Bidding gave rise to increases in revenue that ranged from 35% to 60%. This is made ...

Adtech Prime

The advantages of Header Bidding in the digital media industry

Currently, Header Bidding is a technological solution that has proven itself in the Adtech industry. This innovation ...

Tips & Tricks

How does Header Bidding work?

Header bidding is a script that is executed in the header of the webpage of the publisher’s website and this script e...

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4 reasons why you will love Header Bidding

Header Bidding is an upgrade of RTB which makes it possible for publishers to maximise their yields and helps agencie...

Tips & Tricks

Publishers, here is the best method to define your Header Bidding partners

In order to create a competitive Header Bidding tag, the publisher must first of all define his partners. The majorit...

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Header Bidding, the solution to the drawbacks of the Waterfall system

The management of revenue is one of the most important preoccupations of publishers, this is why teams of specialists...

Tips & Tricks

Understanding Header Bidding in 3 points

The solution to achieve holistic yield is Header Bidding which makes it possible to optimise the revenue of publisher...

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Header bidding, a strategic turning point for French publishers

The adtech industry is characterised by a very rapid cycle of innovation which is fed by investments worth billions o...

Tips & Tricks

Of what importance is Header bidding to publishers? Here are five things you should know!

What is the ideal that publishers strive to attain? All-round yield! Some years ago, this concept was always mentione...

Tips & Tricks

How do you choose your header bidding server?

The latest Header Bidding update consists of moving requests from client browser side to an external server. The Head...

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The implementation of Header Bidding Mobile

Header Bidding mobile is now a topic that is largely discussed among publishers and advertisers in the adtech industr...

Tips & Tricks

3 tips for optimising your Header Bidding configuration

During the past two years, Header bidding has stormed the digital advertising space. Industry observers estimate that...

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Dynamic management of floor prices: a boon for your programmatic revenue

Thanks to header bidding, publishers are even more involved in the search for strategies to optimise the monetisation...

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Header Bidding - Hybrid integration: more demand and more revenue

Header Bidding - Hybrid integration: more demand and more revenue

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How SSPs can increase their market share on Google ?

According to the 2018 Advertiser Perceptions report, Programmatic Intelligence, Google Ad Manager is the dominant SSP...

Tips & Tricks

The importance of having an available support and marketing team

After choosing a partner that can handle granular reporting, a mid-market publisher needs regular monitoring and cons...

Tips & Tricks

4 header bidding tips to boost your CPM

Since a little over one year ago, French publishers have started turning towards header bidding in a manner that is m...

Tips & Tricks

How to optimise adsense or adexchange revenue using header bidding

Today, numerous publishers use Google Ad Manager to manage their inventory. The adserver makes it possible for them t...

Tips & Tricks

What are the 10 criteria to be considered when choosing your header-bidding solution?

Since some months ago, header-bidding technology has invaded the adtech industry. Publishers who successfully install...

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Commissions and transparency in the adtech industry

Transparency is on the front burner of all discussions in the adtech industry. This concept has special significance ...

Adtech Prime

How can a mid-market website monetise its inventory?

As you know, nowadays, there are internet websites on any topic that comes to mind. Some websites are visited by bill...

Tips & Tricks

The importance of monitoring results and the evolution of revenue on your advertisement inventory

The importance of monitoring results and the evolution of revenue on your advertisement inventory

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