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      The DNT concept is reappearing in 2019

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      Intelligent Tracking Prevention vs Google Chrome security

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      Amazon is close to buy Sizmek

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      Almost as good as Prince, maybe if our ukulele was a little more functional...

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      Failure of the acquisition of Scout24

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      2019 : A "data-driven" world

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      Amazon and Adtech : A matured market

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      Amazon violates the COPPA law

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      Paradise Pitch #10 - Meet the Start-Up HandyCatch

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      California Consumer Privacy Act is changing

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      Important changes of Google Chrome policy

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      Facebook is launching its crypto-currency

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      Pause Café #11 - Viewability

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      Paradise Pitch #9 - Meet the Start-Up Reenbow

      We got a Slack fanatic !

      This week we had the pleasure of interviewing Reenbow's COO Rédouane, and ask him all the si...

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      Publishers need to adapt to RTB best practices

      Obtaining the best performance at the lowest price is essential in the management of its site. However, publishers ne...

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      Google goes to first-price auction : The consequences

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      Adtech intermediaries are slowly disappearing

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      Pause Café #10 - First Price Auction vs Second Price Auction

       

       

      Historically, the whole of the programmatic advertisement market worked with second price auctions.

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      Apple is still fighting about user's data protection

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      Paradise Pitch #8 - Meet the Start-up Wino

       Ophélie is the first Paradise Pitcher ever to attempt and actually kind of succeed at playing our ukulélé!

       

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      What about legality and CMPs ?

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      Facebook anticipates a penalty from FTC

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      Unilever is launching its 'Unilever Trust Publishers"

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      Zeta Global is buying back Sizmek

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      Publicis bought Epsilon, and a lot more...

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      Publicis and user's data : a buyout of Epsilon

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      It is important for publishers to monetize their website, but it is just as much important to keep a website tha...

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      Sizmek's bankruptcy : What impact on DSPs/SSPs ?

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      IAB : Creation of two new security tools

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      Waze switches to programmatic

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      Google will block third-party cookies : What is the impact for publishers ?

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      Facebook : Another scandal about user's data protection

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      Pause Café #6 - Client-Side Header-Bidding

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      Google goes into the logic of protecting user data

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      Guillaume, CEO and co-founder of Lemlist answered all of our questions, and with an awesome smile!

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      Newsletter and native format : A growing tool

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      Adtech market is in consolidation, but also self-destructing

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      Advertising fraud : a popular and lucrative phenomenon

      Fraud is everywhere, and even in the middle of online advertising

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      Pause Café #5 - The Holistic Yield

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      What about "data" in a context of privacy regulation ?

      The new popular word in those days is data(s). These are the f acts and statistics collected together for reference o...

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      Paradise Pitch #4 - Meet the Start-up Phantombuster (Video)

      Guillaume, the king of flowery ukuleles is the CEO of the start-up phantombuster.

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      Media arbitration, an endangered process ?

      Media arbitrage - buying advertising space at a price, adding value and reselling it at a higher price to advertisers...

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      Paradise Pitch #3 - Meet the Start-up Kushim (Video)

      Clément, haunted by monthly recurring revenues, is co-founder and CEO of the Start-up Kushim.

      #SliceOfLife, Paradise Pitch

      Paradise Pitch #2 - Meet Lamia from the Start-up Lok-Iz

      With her boundless energy, Lamia is co-founder of Lok-Iz, the start-up that remunerates real-estate word of mouth.

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      Tips & Tricks #5 - Doing Header Bidding

      In this article, you will see all the different ways to do header bidding.

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      Tips & Tricks #4 - Direct Selling (Video)

      How to sell your inventory directly?

      Prerequisite number one: Having a volume important enough to be able to sell yo...

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      Pause Café #4 - Cookie Matching (Video)

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      Cookie matching is a particular type of cookie which's primary function is to allow the mat...

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      The arrival of 5G: What impact for advertising?

      In the small world of marketing, we are impatient with the idea of being able to take advantage of the increase in sp...

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      Pause Café #3 - The Time-Out (Video)

      Overall definition : "latency time left to answer in a communication"

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      Pause Café #2 - API (Video)

      What is an API ?

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      Google's monopoly questioned

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      Tips & Tricks #3 - Choosing your demand platforms (Video)

       

      Choosing the SSPs you're going to work with is a crucial step of header-bidding. They have to match your site and m...

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      Tips & Tricks #2 - Choosing your floorprices (Video)

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      A new investigation for Facebook

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      PMP is not ready to dissapear

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      A possible sale of Sizmek, the advertising platform

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      SPO : A supply path that needs to be refine

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      Google goes to auction in "First Price"

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      Tips and Tricks

      Because for a long time, content publishers have been made to believe that they are not able to handle the monetizati...

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      An increasing speculation in Amazon advertising incomes

      Amazon, the e-commerce giant, does not have just one activity. The company is present in the field of digital adver...

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      Apple join the fight in user data protection

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      A challenge for the New Year: how to explain header bidding to my grandmother…

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      The importance of monitoring results and the evolution of revenue on your advertisement inventory

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