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      Paradise Pitch #4 - Meet the Start-up Phantombuster (Video)

      Guillaume, the king of flowery ukuleles is the CEO of the start-up phantombuster.

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      Media arbitration, an endangered process ?

      Media arbitrage - buying advertising space at a price, adding value and reselling it at a higher price to advertisers...

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      Paradise Pitch #3 - Meet the Start-up Kushim (Video)

      Clément, haunted by monthly recurring revenues, is co-founder and CEO of the Start-up Kushim.

      #SliceOfLife, Paradise Pitch

      Paradise Pitch #2 - Meet Lamia from the Start-up Lok-Iz

      With her boundless energy, Lamia is co-founder of Lok-Iz, the start-up that remunerates real-estate word of mouth.

      Tips & Tricks

      Tips & Tricks #5 - Doing Header Bidding

      In this article, you will see all the different ways to do header bidding.

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      Tips & Tricks #4 - Direct Selling (Video)

      How to sell your inventory directly?

      Prerequisite number one: Having a volume important enough to be able to sell yo...

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      Pause Café #4 - Cookie Matching (Video)

      What is cookie matching?

      Cookie matching is a particular type of cookie which's primary function is to allow the mat...

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      The arrival of 5G: What impact for advertising?

      In the small world of marketing, we are impatient with the idea of being able to take advantage of the increase in sp...

      #SliceOfLife, Pause café

      Pause Café #3 - The Time-Out (Video)

      Overall definition : "latency time left to answer in a communication"

      #SliceOfLife, Pause café

      Pause Café #2 - API (Video)

      What is an API ?

      Adtech Prime

      Google's monopoly questioned

      Towards the end of last week, a senator (presidential candidate of 2020) explained how her administration would preve...

      Tips & Tricks

      Tips & Tricks #3 - Choosing your demand platforms (Video)

       

      Choosing the SSPs you're going to work with is a crucial step of header-bidding. They have to match your site and m...

      Tips & Tricks

      Tips & Tricks #2 - Choosing your floorprices (Video)

      In order to sell your ad placements in the most efficient and advantageous way, you need to have a good floorprice s...

      Adtech Prime

      A new investigation for Facebook

      At the beginning of March, an investigation was opened concerning Facebook. Instigated by the New York State Departme...

      Adtech Prime

      Le PMP n'est pas prêt de disparaître

      Let's be clear: private marketplaces (PMPs) are far from declining or losing importance. These selling markets have s...

      Adtech Prime

      A possible sale of Sizmek, the advertising platform

      As a reminder, Sizmek is a full-program programmatic media buying platform. Last year, the company missed its expecta...

      Adtech Prime

      SPO : A supply path that needs to be refine

      With more than 85% of total US digital spend expected to be transacted programmatically, one thing is clear: Supply-p...

      Adtech Prime

      Google goes to auction in "First Price"

      Google will end auction 2019 in "First Price" on Google Ad Manager (its Exchange and Adserver). They will also launch...

      Tips & Tricks

      Tips and Tricks

      Because for a long time, content publishers have been made to believe that they are not able to handle the monetizati...

      Adtech Prime

      An increasing speculation in Amazon advertising incomes

      Amazon, the e-commerce giant, does not have just one activity. The company is present in the field of digital adver...

      Adtech Prime

      Apple join the fight in user data protection

      Right now, the digital advertising market is very dynamic, and new companies are constantly emerging. In terms of da...

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      Adtech Talks #1 : The RGPD (Video)

      Presented by Sébastien Couasnon, Adtech Talks is the meeting of professionals of the adtech who bring their perspecti...

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      The Jeff Koons Interview of Nicolas Biscaye ! 🎨 (Video)

      Jeff Koons : Adlive Technology gives voice to publishers who have the opportunity to talk about their passions and th...

      #SliceOfLife, Pause café

      Pause Café #1 : The CMP (Video)

      A CMP is a Consent Management Platform. It is a technological platform that is dedicated to collecting and processin...

      Tips & Tricks

      Tips&Tricks #1 : Multi-Size Ad Units (Video)

      Adtech Prime

      A challenge for the New Year: how to explain header bidding to my grandmother…

      While everyone is gently recovering from the diverse excesses of the festive season and a good part of Adlive Technol...

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      How Adlive Technology offers automated onboarding thanks to “Appy”, its Publisher Manager.

      Since the beginning of the year 2018, we have interacted with more than one thousand customers and publisher prospect...

      Adtech Prime

      The challenges of publishers with integrating “supply path optimization” algorithms with DSPs.

      Established by several market DSPs, “Supply Path Optimisation” (SPO) is the new fashionable word in the adtech market...

      Adtech Prime

      Server-side Header Bidding explained by Adlive – S2S

      Presently, we all know that Header Bidding has become a big priority in programming and the solution is the most prof...

      Tips & Tricks

      4 Factors to consider before the implementation of Header Bidding

      Now you are convinced beyond doubt that the implementation of Header Bidding is the best solution to increase your re...

      Tips & Tricks

      Header Bidding optimisation strategies to be followed by publishers

      Initial implementation of Header Bidding gave rise to increases in revenue that ranged from 35% to 60%. This is made ...

      Adtech Prime

      The advantages of Header Bidding in the digital media industry

      Currently, Header Bidding is a technological solution that has proven itself in the Adtech industry. This innovation ...

      Adtech Prime

      How does Header Bidding work?

      Header bidding is a script that is executed in the header of the webpage of the publisher’s website and this script e...

      Adtech Prime

      4 reasons why you will love Header Bidding

      Header Bidding is an upgrade of RTB which makes it possible for publishers to maximise their yields and helps agencie...

      Tips & Tricks

      Publishers, here is the best method to define your Header Bidding partners

      In order to create a competitive Header Bidding tag, the publisher must first of all define his partners. The majorit...

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      Header Bidding, the solution to the drawbacks of the Waterfall system

      The management of revenue is one of the most important preoccupations of publishers, this is why teams of specialists...

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      Understanding Header Bidding in 3 points

      The solution to achieve holistic yield is Header Bidding which makes it possible to optimise the revenue of publisher...

      Adtech Prime

      Header bidding, a strategic turning point for French publishers

      The adtech industry is characterised by a very rapid cycle of innovation which is fed by investments worth billions o...

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      Of what importance is Header bidding to publishers? Here are five things you should know!

      What is the ideal that publishers strive to attain? All-round yield! Some years ago, this concept was always mentione...

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      How do you choose your header bidding server?

      The latest Header Bidding update consists of moving requests from client browser side to an external server. The Head...

      Adtech Prime

      The implementation of Header Bidding Mobile

      Header Bidding mobile is now a topic that is largely discussed among publishers and advertisers in the adtech industr...

      Tips & Tricks

      3 tips for optimising your Header Bidding configuration

      During the past two years, Header bidding has stormed the digital advertising space. Industry observers estimate that...

      Adtech Prime

      Dynamic management of floor prices: a boon for your programmatic revenue

      Thanks to header bidding, publishers are even more involved in the search for strategies to optimise the monetisation...

      Adtech Prime

      Header Bidding - Hybrid integration: more demand and more revenue

      Header Bidding - Hybrid integration: more demand and more revenue

      Adtech Prime

      How SSPs can increase their market share on Google ?

      According to the 2018 Advertiser Perceptions report, Programmatic Intelligence, Google Ad Manager is the dominant SSP...

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      The importance of having an available support and marketing team

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      4 header bidding tips to boost your CPM

      Since a little over one year ago, French publishers have started turning towards header bidding in a manner that is m...

      Tips & Tricks

      How to optimise adsense or adexchange revenue using header bidding

      Today, numerous publishers use Google Ad Manager to manage their inventory. The adserver makes it possible for them t...

      Tips & Tricks

      What are the 10 criteria to be considered when choosing your header-bidding solution?

      Since some months ago, header-bidding technology has invaded the adtech industry. Publishers who successfully install...

      Adtech Prime

      Commissions and transparency in the adtech industry

      Transparency is on the front burner of all discussions in the adtech industry. This concept has special significance ...

      Tips & Tricks

      How can a mid-market website monetise its inventory?

      As you know, nowadays, there are internet websites on any topic that comes to mind. Some websites are visited by bill...

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      The importance of monitoring results and the evolution of revenue on your advertisement inventory

      The importance of monitoring results and the evolution of revenue on your advertisement inventory