Adtech intermediaries are slowly disappearing

A trend is climbing on the part of publishers. They are gradually separating intermediaries by cutting ties with programmatic resellers. By working with fewer partners only with vouchers, publishers give priority to controlling the configuration of their ads, as well as to generate additional revenue. Indeed, the intermediaries are for the publishers a congestion in […]

Facebook is launching its crypto-currency

After Bitcoin, Ripple or even Ethereum … It’s Facebook’s turn to get into cryptocurrency with ‘Stablecoin’. This currency would be supported by consumer credit, payment and e-commerce companies. Facebook would have an advantage in connecting impressions and users to transactions and creating new monetization features. For example, users can accumulate ‘parts’ of money by interacting […]

Amazon violates the COPPA law

Nineteen consumer and privacy groups accused Amazon of violating the COPPA Online Privacy Protection for Children Act via Echo Dot Kids Edition, which stores voice recordings and other information on users under 13 years old. There are 19 advocates for consumer rights and public health led by the Campaign for a Child Without Advertising CCFC […]

Amazon and Adtech : A matured market

The adtech market ischangingand becoming mature for Amazon. The US firm is creating new ad formats and new targeting and metering features. Marketers are now taking a more measured approach by testing the return on their Amazon ad spend. Kevin Packler, Vice President and Director of Amazon Services at Tombras Group Advertising Agency told Digiday, […]

2019 : A “data-driven” world

In the midst of an almost overwhelming deluge of data and its elusive utility, it’s easy to forget the fundamental role people play in this treasure – the people who manage, operate and audit it. The world is slowly changing: the types of wealth are diversifying, and if there’s a wealth in the heart of […]

Failure of the acquisition of Scout24

The attempt to buy the German online classifieds specialist Scout24 by Hellman & Friedman funds and Blackstone is a failure. They failed to raise 50% of shares. As a reminder, Scout24 is a Munich-based holding company that manages several online service companies in Europe. A substantial offer This offer at 46 euros per share valued […]

Amazon is close to buy Sizmek

Amazon is close to an agreement to buy advertising technology from bankrupt company Sizmek Inc. as part of an agreement that would give the e-commerce giant another weapon against the dominant advertising activities of Google. A transaction not yet finalized The purchase could be announced this week, according to two people informed about it. Amazon […]

Cyberfraud : An important shortfall

A new report released Monday by the cybersecurity company Cheq indicates that advertisers will lose more than $ 23 billion in total advertising fraud in 2019. In addition, for every dollar spent on advertising, about 10 to 15% go to payment companies that protect marketers against fraud. Alarming figures The explanation for these numbers boils […]

GAFA are the biggest spender in advertising

Facebook, Amazon, Google are perhaps the largest advertising platforms in the world, but as advertisers, they have become the biggest spenders, according to a global advertising forecast published by GroupM, published Wednesday. As an advertiser, digital natives are driving global growth in ad spend. Of course, GroupM does not expect that the growth rate of […]

Privacy protection is still relevant

The French data protection regulator publishes its action plan. In the latter, targeted online advertising must be a “priority topic”. The CNIL shared its 2019-2020 agenda in response to calls from the public, privacy advocates and online marketing professionals seeking advice on how to comply with the General Data Protection Regulation GDPR. Even more than […]

Epsilon acquisition by Publicis is now done

It’s official: Publicis Groupe has finalized its acquisition of Epsilon for $3.9 billion. On Tuesday, the holding company laid out its integration plan for Epsilon, which will absorb the Publicis PeopleCloud and become the group’s central data platform. Epsilon’s creative agency business will be merged into Publicis Communications, while the CJ Affiliate network will be […]

Taxes are emerging for digital giants

Taxes on advanced technologies are becoming a reality in the EU. While US companies such as Facebook and Google play a growing role in Europeans’ daily lives, they pay little tax to their governments. For years, countries have reduced corporate taxes to attract businesses abroad. Now, this trend reverses for the first time, with France’s […]

About digital growth : Small businesses invest

While major brands are slowly changing their budgets to digital media, it is small businesses that are driving the growth of Internet advertising spend. The digital will represent for the first time in 2021 total advertising expenditure totaling $ 350 billion, according to the global forecast of advertising expenses of Zenith, published Monday. Total advertising […]

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