Tips&Tricks #1 : Multi-Size Ad Units (Video)

This post is also available in: Français (French) Español (Spanish)

Multi-size allows you to put in competition different ad sizes on your website, but in the same ad location.

Instead of having one only size which may not even be sold, you have the opportunity to diffuse several sizes on one location.

Multi-size allows you to put in competition different ad sizes on your website, but in the same ad location.

Instead of having one only size which may not even be sold, you have the opportunity to diffuse several sizes on one location.

For example, you can create just one AD location, with several sizes : 300×250 with 300×600, or 728×90 with 970×250 and 1000×90

It is really more efficient to adopt the multi-size strategy, because you can manage and modulate all the sizes for only one location. And by putting them in competition, you increase the chance to maximise your benefits. There will be an increase of the CPM, and of your bid as well.

By doing this intern competition between the sizes, you can get the most valued impression from SSPs, without regarding the size.

At Adlive Technology, we are letting you do this. Choose between all the formats you want, and start Multi-size. For that, just go to the Adunit part of your account and add the sizes you want.

This post is also available in: Français (French) Español (Spanish)

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