It’s official: Publicis Groupe has finalized its acquisition of Epsilon for $3.9 billion. On Tuesday, the holding company laid out its integration plan for Epsilon, which will absorb the Publicis PeopleCloud and become the group’s central data platform. Epsilon’s creative agency business will be merged into Publicis Communications, while the CJ Affiliate network will be rolled into Publicis Media. Global clients will still be able to access Epsilon through the brand “Power of One” model, which creates cross-agency teams that ladder up to a global client leader.
The Epsilon acquisition “completes our sets of assets harmoniously, with data capabilities that are second to none, and propels the Groupe as the global leader of personalized experiences at scale,” CEO Arthur Sadoun said in the release.