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Facebook Adds Full Targeting Capabilities For Guaranteed Video Buys

Facebook Adds Full Targeting Capabilities For Guaranteed Video Buys

There’s no traditional upfront season this year, but Facebook is still looking for its seat at the table.

And it comes bearing gifts. On Friday, Facebook said it will extend its full set of native targeting capabilities to a small group of test advertisers using Facebook Reserve (previously called Facebook Showcase), its tool for buying guaranteed in-stream ad space in Watch.

That’s been the top ask from TV advertisers since the offering launched in February 2019, said Erik Geisler, director of North American agency partnerships at Facebook and Instagram.

https://www.adexchanger.com/platforms/facebook-adds-full-targeting-capabilities-for-guaranteed-video-buys/