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Digital Advertising: Five Things to Expect in 2022

Digital Advertising: Five Things to Expect in 2022

1. Renewed focus on transparency in programmatic media buying

2. Testing of new cross-media measurement and identity solutions

3. Doubling down on first party data

4. Continued proliferation of retail media networks

5. the Metaverse, Zoom, and the latest channels for ad distribution

(Read more)