Google today announced Web Vitals, an initiative to provide web developers and website owners with a unified set of metrics for building websites with user experience and performance in mind. Web Vitals is the set of quality signals that Google believes are “essential to delivering a great user experience on the web.”
Over the years, Google has offered a slew of tools to help business owners, marketers, and developers improve user experiences. The company is now admitting that the sheer number created “its own set of prioritization, clarity, and consistency challenges for many.” In short, Google has realized the information overload was contradictory and confusing. This is an attempt at a reset.