Google is making a significant change to its Google Shopping platform by letting any business owner that sells products online list their inventory for free. Usually, an e-commerce operation would need to pay for ad placement on Google Shopping. But the company says it will now let anyone who operates a website or manages a store on a marketplace platform list without paying. Google still plans to charge companies for top placement as promoted listings.
“What we’re seeing is that they are many, many retailers and small businesses that stand ready to serve shoppers, but don’t yet have a great way to connect with them digitally,” Bill Ready, Google’s president of commerce, tells The Verge. “We think that by doing this, it helps many more shoppers find what they’re looking for, but it also helps bring some quite needed relief to the retail and small business ecosystem.”