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Google will soon block battery-draining ads from loading in Chrome

Google will soon block battery-draining ads from loading in Chrome

Google’s Chrome browser will begin blocking resource-heavy ads starting in late August, the company announced today (via VentureBeat). By not displaying those resource-heavy ads, Chrome could ease the strain on your phone’s battery or your home network capacity.

“We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it,” said Marshall Vale, a product manager on the Chrome team in a blog. “These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money.”

https://www.theverge.com/2020/5/14/21258899/google-chrome-block-resource-heavy-ads-loading-august