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Google's Advertising Tech Targeted In European Publisher's Complaint

Google's Advertising Tech Targeted In European Publisher's Complaint

Alphabet unit Google on Friday became the target of an antitrust complaint by the European Council of Publishers over its digital advertising business, further strengthening EU antitrust chief Margrethe Vestager’s investigation into the matter.

"It is high time for the European Commission to impose measures on Google that actually change, not just challenge, its behavior," EPC Chairman Christian Van Thillo said in a statement.

Google said publishers benefit from its adtech services.

"When publishers choose to use our advertising services, they keep the majority of revenue, and every year we pay out billions of dollars directly to the publishing partners in our ad network," a Google spokesperson said.