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How publishers are tackling the biggest audience data and analytics challenges: Report
The amount of data created, captured, copied, and consumed around the world is forecasted to hit 175 zettabytes by 2025,” according to Piano, a subscription, analytics, and content personalization platform.
“This trove of information stands to help publishers and the advertisers that work with them harness insights about current and prospective customers to power revenue and loyalty both now and in the future.”
Read the full report here
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