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International Women’s Day - Adtech leaders on what has been a male-dominated sector

International Women’s Day - Adtech leaders on what has been a male-dominated sector

To all the women who changed the tech, Happy International Women's day!

AdNews caught up with leaders in the adtech sector, asking a series of questions:

What would be your #1 piece of career advice for women about to enter the adtech industry?

Kathryn Carter, general manager APAC, Snap Inc: “The advertising and technology industries have typically been male-dominated which can create certain cultures and norms, and sometimes barriers for women.

"Whilst there has been a lot of progress in diversity, equity and inclusion, it’s important to understand the culture of the company you’re looking to work for, and ensure they will support your growth and success.

“Whether it’s the ratio of women in leadership, or actionable DEI goals the organisation is working to, there are a couple of telling signs that an organisation is focussed on equal opportunity. As an example, Snap supports action on diversity, equity and inclusion both through our Diversity Annual Report, and local partnerships and commitments.

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Whilst there has been a lot of progress in diversity, equity and inclusion, it’s important to understand the culture of the company you’re looking to work for, and ensure they will support your growth and success.

“In 2020, we laid out a comprehensive strategy to drive the change needed within the company, the products and our larger ecosystem of partners and vendors. Last year alone, women in tech leadership roles increased by 7% and women now make up 50% of our Board of Directors.”

Samantha Ramlu, managing director – method, M Theory: “ My best, and simplest, piece of advice would be to be yourself. The majority of the industry is male, there’s no hiding that. Don’t suppress yourself. Don’t lose yourself. Don’t change who you are. And don’t fit to the industry.

"The industry needs to change to fit you, and me, and others like us. Bring your whole self and be proud of that. Find like-minded women, advocates and champions who recognize what’s great about you and not only support you but lift you up. Make some waves and then ride them."

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Don’t change who you are. And don’t fit to the industry.