Mobile in-app advertising is about to get a huge boost from advances with 5G. By 2023, global 5G smartphone shipments will number over 424 million (compared to 73 million this year). 5G phones are expected to represent a major performance leap for user experience on mobile, particularly with high-definition media and interactive technologies, such as the mobile gaming and mobile video streaming spaces.
These developments present a whole host of new opportunities for digital advertisers, giving them greater room for creativity, and opening the door for them to deliver high quality interactive ads on mobile devices.
