Mobile commerce, mobile advertising and mobile video are set to continue to dominate the digital economy in 2021 based on current habits, analysts predict.
2020 reshaped and redefined daily life — with working from home, social distancing, travel restrictions and digital connections becoming new norms as countries sought to contain the spread of COVID-19. Consumers hunkered down at home and turned to the world of mobile to stay connected, entertained and informed.
In 2021, App Annie, a leading mobile data and analytics company predicts, monthly active users for TikTok will pass the 1 billion mark, mobile to continue to drive ‘at-home’ activities, advertising spend in the mobile sphere will increase, and there will be a further consumer boom of streaming apps.
