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Mobile, Social and Video will continue driving digital economy and commerce in 2021

Mobile, Social and Video will continue driving digital economy and commerce in 2021

Mobile commerce, mobile advertising and mobile video are set to continue to dominate the digital economy in 2021 based on current habits, analysts predict.

2020 reshaped and redefined daily life — with working from home, social distancing, travel restrictions and digital connections becoming new norms as countries sought to contain the spread of COVID-19. Consumers hunkered down at home and turned to the world of mobile to stay connected, entertained and informed.

In 2021, App Annie, a leading mobile data and analytics company predicts, monthly active users for TikTok will pass the 1 billion mark, mobile to continue to drive ‘at-home’ activities, advertising spend in the mobile sphere will increase, and there will be a further consumer boom of streaming apps.

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