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Moving Walls DOOH helps Netflix promote Korean shows in Indonesia

Moving Walls DOOH helps Netflix promote Korean shows in Indonesia

Netflix, an entertainment streaming service, used contextual digital-out-of-home advertising from Moving Walls to promote its original Korean shows themed #HallyuBarengNetflix in Indonesia, according to a company press release.

The objective was to build awareness among audiences about the new "K-Drama" titles on Netflix including "Forecasting Love & Weather," "Love & Leashes," "Twenty Five Twenty One," and "Thirty-Nine."

Dynamic triggers were set up for the show, "Forecasting Love & Weather." When it would rain, creative appearing on the billboard was "rainy" creatives. Likewise, when it was sunny, "sunny" creatives appeared. The campaign ran for 14 days on digital billboards across the Jakarta Metropolitan area.

A QMS neuroscience study highlighted the greater impact of DOOH campaigns with changing creatives. The report stated that evolving creatives were shown to deliver a 38% higher impact than that of static creatives by the fifth day.