Personified Advertising to power mobile branding strategies in 2022

The future of digital advertising swings in the balance for many advertisers who are looking for answers in a cookie-less future. Research from Gartner reveals that 63% of digital marketers struggle with personalisation and 80% plan to abandon their personalisation efforts by 2025. But is giving up the right route to take by those unsure how to deliver relevant ads to the right audience?

Do you understand your audience?

Is your message being seen and understood?

How to build a future-proof strategy?

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