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Programmatic ads now make up 77% of display in Europe
According to the 2020 IAB Europe Attitudes to Programmatic study which surveyed over 350 advertisers, publishers, agencies and ad-tech vendors from 31 markets, programmatic ads now make up 77% of display. Now in its sixth year, the study has become an industry benchmark to show how programmatic advertising attitudes, adoption and strategies are evolving.
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