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Programmatic buys in the UK show impressive results in 2020

Programmatic buys in the UK show impressive results in 2020

 According to the Integral Ad Science (IAS), programmatic buys in the UK outperformed global averages across desktop display, desktop video, mobile web display and mobile web video in the first half of 2020. These findings were made possible after an analysis of trillions of global ad impressions between January and June. As a result, the UK has emerged as a global leader in reducing brand risk for video inventory purchased programmatically.