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Programmatic is attracting automotive advertisers and expenditure on mobile video ads are expected to skyrocket

Programmatic is attracting automotive advertisers and expenditure on mobile video ads are expected to skyrocket

According to the 2020 IAB Europe Attitudes to Programmatic study, programmatic advertising is attracting automotive advertisers more than ever and expenditure on mobile video ads are expected to skyrocket, with the issue of brand safety being a significantly minor barrier compared to previous years.

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