You've successfully subscribed to Adlive Content Hub
Great! Next, complete checkout for full access to Adlive Content Hub
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
Publishers on TikTok are taking branded content into their own hands

Publishers on TikTok are taking branded content into their own hands

While many insist that TikTok monetization is still difficult, there are some emerging bright spots for publishers who have been on the app for almost as long as there has been an app to be on.

Over the last year, as their audiences on the social app have grown, a flurry of publishers — including U.S.-based Group Nine and Bustle Digital Group and U.K.-based Global and Dazed Media — have turned to tactics such as brokering influencer partnerships and developing branded content campaigns to explore new commercial opportunities.


(read more)