In a fast-evolving industry, key players such as publishers and media buyers must remain one step ahead. Why ? To fully capitalize on future opportunities. According to this compelling Pubmatic 2020 Global digital ad trends report, half of all programmatic ad dollars in the US alone will come from video by 2021. Additionally, mobile will be accounting for three-quarters of the spending. Mobile video is therefore projected to remain a powerful medium that drives a significant amount of advertising growth revenue.