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Apple downplays own apps' success

Apple downplays own apps' success

Apple is stepping out in defense of its products and services, claiming that they're not as ubiquitous as they might seem amid rising scrutiny over its competitive practices. The iPhone maker is pointing to a (self-funded) new study that found that Apple apps are "rarely the most popular of a particular type." It's unusual to see Apple downplay its success, but 9to5Mac notes it seems to be "throwing its own applications under the bus" in order to highlight healthy competition in the App Store.

Some highlights from the report include:

  • Third-party apps are the only options for consumers for entire types of apps, including social networking, dating services, travel planning, and food and drink.
  • Leaders in app types often vary across countries, with many regional leaders outperforming their globally competitive counterparts.
  • Third-party apps are the most popular among iPhone users in most regions for major app types, including music streaming, TV and movie streaming, reading, communication, and mapping apps.
  • Across many app types, Apple’s own apps account for a relatively small share of app usage among iPhone users. This is the case even though some Apple apps are preinstalled to enable core functionality of the device.
  • iPhone users often use multiple apps within a single category, especially apps for communicating, reading the news, watching videos, or navigating — underscoring how easily users can switch between apps and the breadth of opportunity for developers.