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Spotify Is Connecting Listeners Across the Globe With New Playlist Campaign

Spotify Is Connecting Listeners Across the Globe With New Playlist Campaign

In a new campaign from Spotify, the audio streaming platform is highlighting the times when, unknowingly, two users anywhere in the world are synced up and listening to the same song at the same time.

A new microsite illustrates the phenomenon in real time, pinpointing two different locations where users are simultaneously listening to the same song. The two listeners might be hundreds or thousands of miles apart.

For example, at the time of writing, there’s someone in Galway, Ireland listening to Shotgun by George Ezra at the same time as someone else in Sarasota, Fla. They’re 4,058 miles apart but jamming to the same tune, and they don’t even know it.

https://www.adweek.com/digital/spotify-connecting-listeners-playlist-campaign/