Publishers have spent years trying to get creative about diversifying their revenues. A deadly, and lingering, pandemic appears to have reshaped those priorities a bit, according to the latest Digiday Research.
For a second consecutive year, Digiday conducted a survey of publisher professionals to ask questions about the coming year. This year’s survey used a sample of 181 respondents; last year’s went to 135.
publishers' top priorities for 2021 remain largely unchanged from 2020, with the top two being direct-sold business (56%) and subscriptions (46%). One notable change is a large shift in interest in video ads up from 26% in 2020 to 41% in 2021.
