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The coronavirus pandemic left marks on publishers’ 2021 revenue plans

The coronavirus pandemic left marks on publishers’ 2021 revenue plans

Publishers have spent years trying to get creative about diversifying their revenues. A deadly, and lingering, pandemic appears to have reshaped those priorities a bit, according to the latest Digiday Research.

For a second consecutive year, Digiday conducted a survey of publisher professionals to ask questions about the coming year. This year’s survey used a sample of 181 respondents; last year’s went to 135.

publishers' top priorities for 2021 remain largely unchanged from 2020, with the top two being direct-sold business (56%) and subscriptions (46%). One notable change is a large shift in interest in video ads up from 26% in 2020 to 41% in 2021.

(source)