Advertising is currently one of the most competitive industry in the GCC with a significant potential for growth in the coming months.
It turns out the advertising markets continues to experienve a major shift toward the digital ecosystem. According to recent report, the internet took over in 2020 with up to 44.2% of total ad expenditure. Meanwhile, TV ad expenditure decreased by over 30%. And experts are clear : this is only the begining and more dramatic changes are to be witnessed in the near future.
