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The Stats of Digital Advertising in the GCC region

The Stats of Digital Advertising in the GCC region

Advertising is currently one of the most competitive industry in the GCC with a significant potential for growth in the coming months.

It turns out the advertising markets continues to experienve a major shift toward the digital ecosystem. According to recent report, the internet took over in 2020 with up to 44.2% of total ad expenditure. Meanwhile, TV ad expenditure decreased by over 30%.  And experts are clear : this is only the begining and more dramatic changes are to be witnessed in the near future.

(source)