The unexpected way brands are now disrupting TV advertising

While Covid-19 has undoubtedly been disrupting the advertising industry all year long, it has also unexpectedly opened traditional routes such as the TV market to newer brands. Direct to consumer brands are now mimicking digital and social practices for TV by applying tactics from online advertising, such as programmatic buying or creative testing and ad targeting. But the real appeal of TV advertising remains the added credibility and recognition it provides to brands.