You've successfully subscribed to Adlive Content Hub
Great! Next, complete checkout for full access to Adlive Content Hub
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
TikTok analytics tool aims to help marketers evaluate campaigns

TikTok analytics tool aims to help marketers evaluate campaigns

Media analytics firm Conviva this week introduced TikTok Analytics to help social marketers track their campaigns on the popular viral video app. The firm added TikTok to its “social insights” dashboard that includes Facebook, Instagram, Snapchat, Twitter and YouTube, per an announcement shared with Mobile Marketer.​

Conviva’s software provides a singular cross-platform view to measure key performance indicators (KPIs) and compare them with benchmarks and baselines. The company claims that its software helps social media managers to spend 80% of their time on data analysis instead of collection.

https://www.mobilemarketer.com/news/tiktok-analytics-tool-aims-to-help-marketers-evaluate-campaigns/578383/